Privacy Policy

Last updated: July 2026

Peter Adams ("I", "me") operates peteradams.coach. This page explains what data I collect and how I use it.

What I collect

When you book a discovery call via Calendly, Calendly collects your name, email address, and any information you provide in the booking form. Calendly's own privacy policy governs how they handle that data.

When you sign up to hear from me by email, your name and email address are collected and stored by Sender.net, the platform I use to send those emails. Sender.net's own privacy policy governs how they handle that data.

When you contact me by email, I receive your email address and message content.

This website uses Google Analytics (GA4) and Google Ads tags to measure how visitors interact with the site and how advertising performs. These tags only activate if you consent via the cookie banner. If you decline, no measurement data is collected. Data is processed by Google in accordance with their privacy policy.

Cookies and consent

We use cookies only for advertising measurement and analytics. You will be asked for consent when you first visit the site. You can decline and the site will function normally. Your choice is stored in your browser and can be cleared at any time by clearing your browser data.

How I use your data

To respond to your enquiry or booking request. To communicate with you about coaching services. Analytics data is used only to understand how the site performs and improve it. I do not share your personal data with third parties, sell it, or use it for marketing beyond our direct communication.

Your rights

Under GDPR, you have the right to access, correct, or delete any personal data I hold. To make a request, email .

Email capture

If you sign up to hear from me, whether on the homepage, About, Work With Me, or a dedicated sign-up page, your email is added to a mailing list. Submitting the form is your consent, and the form itself states this and links to this policy. You can unsubscribe at any time using the link in any email you receive.

Occasional personal outreach

If we've worked together, crossed paths professionally, or you're a personal contact from over the years, you may occasionally receive a direct, personal email from me, based on our existing relationship rather than a purchased list. This is not bulk marketing. Every such email includes a simple way to say it's not for you, and I'll stop straight away.

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