Privacy Policy

Last updated: April 2026

Peter Adams ("I", "me") operates peteradams.coach. This page explains what data I collect and how I use it.

What I collect

When you book a discovery call via Calendly, Calendly collects your name, email address, and any information you provide in the booking form. Calendly's own privacy policy governs how they handle that data.

When you contact me by email, I receive your email address and message content.

This website uses Google Analytics (GA4) and Google Ads tags to measure how visitors interact with the site and how advertising performs. These tags only activate if you consent via the cookie banner. If you decline, no measurement data is collected. Data is processed by Google in accordance with their privacy policy.

Cookies and consent

We use cookies only for advertising measurement and analytics. You will be asked for consent when you first visit the site. You can decline and the site will function normally. Your choice is stored in your browser and can be cleared at any time by clearing your browser data.

How I use your data

To respond to your enquiry or booking request. To communicate with you about coaching services. Analytics data is used only to understand how the site performs and improve it. I do not share your personal data with third parties, sell it, or use it for marketing beyond our direct communication.

Your rights

Under GDPR, you have the right to access, correct, or delete any personal data I hold. To make a request, email .

Email capture

If an email capture form is added to this site in the future, it will include a clear consent checkbox and an easy way to unsubscribe. No email list is currently active.

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